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Cookie Policy

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What Cookies Are

Cookies are small text files a website stores on your device. This policy also covers similar technologies with the same effect — browser local storage and session storage — which this site uses more than it uses conventional cookies. Together they let a site remember your choices and understand how it is being used.

How This Site Uses Them

ROI In Wellness uses them for two purposes only: to remember your cookie choice, and to measure how the site is used so we can improve it and understand which marketing brings qualified inquiries. We do not use them to build advertising profiles on this site, and we do not sell the data they produce.

Strictly Necessary

These are set regardless of your choice, because the site cannot honour your preferences without them.

  • rio_consent_v1 (local storage) — records whether you accepted or declined analytics, so the banner does not reappear on every page. Persists until you clear site data.
  • roi_splash_seen (session storage) — records that you have already seen the opening brand animation, so it plays once rather than on every page. Cleared when you close the tab.

Analytics

These load by default and stop when you decline. They tell us how the site performs, not who you are personally. Declining also deletes the visitor and attribution identifiers listed in the next section.

  • Google Analytics (_ga, _ga_* cookies) — aggregate traffic and conversion reporting. Set by Google; typically expires after 2 years.
  • PostHog (local storage) — product analytics covering page views and interactions. Session recording is disabled on this site.

Lead Capture and Attribution

These support the inquiry forms and record which marketing brought an inquiry. They are part of how we receive and respond to your enquiry rather than a general analytics tool, so they are not switched off by the analytics choice above — but the identifiers are deleted if you decline, and none of them is created unless you visit or submit a form.

  • Gomega conversion measurement — records that a form was submitted so a marketing campaign can be credited for it.
  • _mega_vid (local storage) — a random visitor ID with no name or email in it, used to connect a later form submission to the visit that brought you here. Deleted if you decline analytics.
  • _mega_sid (session storage) — a random session ID for the current visit. Cleared when you close the tab.
  • _mega_attr (local storage) — the campaign parameters and advertising click identifiers from the URL you arrived on (utm_*, gclid, gbraid, wbraid, fbclid), so credit survives navigation to the contact form. Deleted if you decline analytics.

Third-Party Cookies We Read but Do Not Set

If you have visited a site running Meta’s pixel, Meta may have set _fbp and _fbc cookies in your browser. When you submit a form here, those values are included with the submission so the originating ad can be credited. We do not create them and we do not run a Meta pixel on this site.

Managing Your Preferences

The banner shown on your first visit lets you accept or decline analytics. Analytics load by default and declining stops them, which is the opt-out model United States privacy law is built around.

To change a choice you already made, use the "Cookie preferences" control in the footer of any page — it clears the stored choice and brings the banner back immediately. Clearing this site’s cookies and site data in your browser settings does the same thing, and also removes the visitor and attribution identifiers listed above.

Every major browser also lets you block or delete cookies for all sites, usually under Privacy or Site Settings. Blocking strictly necessary storage will not break the site, but the cookie banner will reappear on every visit because the record of your choice cannot be saved.

Changes to This Policy

We update this page whenever we add or remove a tool that stores data in your browser. The revision date at the top reflects the current version.

Contact Us

Questions about cookies, or about anything listed here, can be sent to ROI In Wellness at info@roiinwellness.com. Our full privacy policy explains how the resulting data is handled.