Modalities
What each modality actually costs to run.
Capital cost, footprint, session pricing, staffing and member adoption for every modality worth putting on a floor — written for the person signing the invoice.
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Modality Profile
Compression Therapy
A low-cost, low-maintenance foundation modality with the highest utilization rate of any recovery offering — and the easiest to get wrong on pricing.
$1.2K–$3K 60–100 sq ft $15–$35
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Modality Profile
Red Light Therapy
One of the most versatile foundation modalities available — low staff burden, broad member appeal, and often the best ROI per square foot in a wellness suite.
$1.5K–$60K+ 30–120 sq ft $20–$50
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Specialty Modality
Hyperbaric Oxygen Therapy (HBOT)
A premium specialty offering, not a starter modality — long sessions, low throughput, and the highest compliance risk of any modality in the recovery space. Get the category and the marketing language right before anything else.
$10K–$60K+ 100–200 sq ft $50–$150
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Modality Profile
Whole Body Cryotherapy
One of the most recognized, premium-priced recovery modalities in commercial wellness — an anchor offering that drives curiosity and walk-in inquiries when it's positioned right.
$40K–$150K+ 80–150 sq ft $30–$70
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Modality Profile
Cold Plunge
One of the strongest starter modalities in commercial wellness right now — lower capital cost than whole body cryotherapy, with comparable member appeal.
$5K–$60K+ 40–80 sq ft $20–$40
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Modality Profile
Infrared Sauna
A popular and accessible foundation modality with broad demographic appeal, a lower entry cost than many recovery modalities, and simple self-serve operation.
$4K–$40K+ 30–60 sq ft $25–$50
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Modality Profile
Commercial Massage Chairs
An easy, broadly-appealing addition to almost any wellness offering — low staff burden, low capital cost relative to other modalities, and it pairs with everything.
$3K–$25K+ 40–60 sq ft $10–$25
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Modality Profile
Contrast Therapy
A premium hero offering — often the centerpiece of a high-end wellness suite, and a major differentiator for facilities targeting affluent or biohacker-leaning members.
$20K–$150K+ 150–300 sq ft $40–$80
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Modality Profile
Localized Cryotherapy
A targeted add-on, not a hero modality — best deployed alongside whole body cryotherapy or as its own aesthetic service line, depending on which application you're building around.
$3K–$20K 50–80 sq ft $25–$100
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Modality Profile
PEMF Therapy
Rarely a hero modality in a boutique gym recovery suite. Performs best with biohacker, longevity, or older member demographics — and isn't the modality to start with if you're new to commercial wellness.
$8K–$60K+ 100–150 sq ft $30–$75
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Modality Profile
Vibration Therapy
A lower-tier addition, not a hero modality — best positioned as a complement to strength and movement programming, particularly for facilities offering personal training.
$3K–$15K+ 30–50 sq ft $15–$30
